9/2/2023 0 Comments Artist and repertoire salary![]() ![]() In today’s digital world, your online presence and your ability to engage with fans is important.Ī&R reps consider your follower count, streaming numbers, but also how you interact with your audience. Read - Music Marketing: The 9 Step Digital Music Marketing Plan. The energy, the charisma, and your connection with the crowd all contribute to the live show.Ī&R reps often scout artists at gigs because they want to see how they perform under pressure and how audiences respond to them in real-time. Your ability to engage an audience during live performances is key. This doesn’t mean it has to be technically perfect, but it needs to resonate with listeners.Ī&R reps pay attention to melody, lyrics, arrangement, and overall production.Įven if your music is raw, if it’s impactful and emotive, it may catch the attention of an A&R rep. Hence, the quality of your music is crucial. Music QualityĪt the end of the day, music is the product. It could be your distinct sound, your performance style, your personal story, or even your branding.Ī&R reps are always on the hunt for something fresh and exciting that will stand out in the saturated music market. Your Unique Selling Point (USP) sets you apart from other artists. Here are some key points that A&R scouts look for when assessing new talent: 1. ![]() Understanding what an A&R rep is seeking can help you align your work with their expectations and improve your chances of getting noticed. Once you’ve played a handful of shows and you’ve gotten some feedback, it could be time to apply to play an industry festival like SXSW, Pop Montreal or CMW. ![]() Get as many people to come as you can and try to play with bands that might draw a crowd of new people. Your best bet is to start making connections with the local scene-get out there and see who else is making music, try to meet people and don’t be afraid to talk about what you’re working on.Īssuming live shows are happening, you probably can hop on a bill and play your first show. Once you have an album you should try and play some live shows. If you go into a conversation with a label representative already sitting on something that’s ready to show, it’ll prove you’re serious and you might be able to fast-track a release. If you really want to meet an A&R rep you need to come up with a plan. Social media aside, being present in your local scene-especially if you live in a big metropolitan area-is just as important for building your following. So working on your social media presence, building your audience online and promoting your music is a super important way for reaching and impressing A&R reps.Ī few ways to do that include maintaining your presence on Instagram, Twitter and TikTok.īut also, shooting a music video or coming up with other creative online promotion ideas is just as valuable. Pandemic aside, more than ever most artists are discovered via social media and internet platforms-especially platforms that lend themselves to music like TikTok and Spotify. You’d find them at the various SXSW’s and CMW’s of the world.īut ever since shows and festivals were halted it remains unclear how in-person A&R work will continue. To kick off a huge music career you have to be really, really good at what you do, you need to have impeccable timing and you need to meet all the right people.īefore the 2020 pandemic, A&R reps largely did their work at industry festivals. Getting discovered by an A&R rep, signing a huge record deal and making it big is the dream for most artists.īut what does it take to get a big moment like signing a record deal? 9.Music Publicists: What They Do and When to Hire One.8.Recording Contracts 101: How to Sign the Right Record Deal.7.6 Artist Newsletter Tips to Keep Fans Connected With Your Music.6.The 10 Best Playlisting Services for Growing Your Audience.5.Pre-Save Campaigns: How to Build Early Traction on Spotify.4.Is Promotion on Spotify Worth it for Independent Artists?. ![]() 3.A&R: How Artist and Repertoire Works in 2023.2.Music Marketing: 9 Steps for Digital Music Marketing in 2023.1.Music Promotion: How to Promote Your Music in 2023.Click here to start from the beginning or simply just keep on reading. This is lesson is step 3 / 9 of a LANDR Lesson Plan. ![]()
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